This empirical investigation aims to determine the factors leading to the adaptation of Taxi Hailing Mobile Apps among Malaysian consumers using the theory of Venkatesh et al. (2003) user theory of acceptance and use of technology (UTAUT). The adopted framework has four independent variables...

Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy these demands. One of these technologies is...