LPG (Liberalization, Privatization, and Globalization) has brought phenomenal transformation in all sectors of the economy especially service sector. Among Services, Education is one of the fastest growing industries. Education is a powerful instrument of social, economic and political change....

Brand equity is a set of brand asset and liability linked to a brand its name and symbol add to or subtract from the value provided by a product or service to a firm and/or to the firm's customer. Strong brand not only enables marketer to reduce their marketing cost but also helps to charge...

Service sector is the most important contributor to the GDP of the developed economy. It is also dominating in the developing country in the era of globalization. The growing importance of service sector in Indian economy has been observed over the past decade. It is growing rapidly with the...

In higher education the attention is paid on the effectiveness of the teaching and learning but, very little attention has been given to students' attitude, belief and experiences. Students are the main stakeholders in the higher education. Students' satisfaction is an important element that...

Higher education plays pivotal role in society formation, national growth and overall economic development. India is world's third largest higher education provider. Despite only few Indian institutions have earned global distinction. It is now exposed to serious threat of cut throat competition...