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Social comparison motivation of mothers' with their adolescent daughters and its effects on the mother's consumption behaviour
Gentina, Élodie; Decoopman, Isabelle; Ruvio, Ayalla - In: Journal of retailing and consumer services 20 (2013) 1, pp. 94-101
Persistent link: https://www.econbiz.de/10009702204
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Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania; Ugolini, Marta Maria - In: Journal of fashion marketing and management 20 (2016) 4, pp. 417-434
Persistent link: https://www.econbiz.de/10011551720
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The effect of materialism and proximity of clothing to self on the ratio of feeling younger : implications for the consumption experiences of older people in Turkey
Dogan, Volkan - In: International journal of consumer studies 39 (2015) 5, pp. 564-573
Persistent link: https://www.econbiz.de/10011446295
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Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Rhee, Jongeun; Johnson, Kim K. P. - In: Young consumers : insight and ideas for responsible … 13 (2012) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
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E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn; Kwon, Wi-suk - In: Journal of fashion marketing and management 26 (2022) 1, pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
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Clothing consumption culture of a neo-tribe : gay professionals within the subculture of gay consumers
Aung, May; Sha, Ou - In: Journal of fashion marketing and management 20 (2016) 1, pp. 34-53
Persistent link: https://www.econbiz.de/10011575248
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Clothing disposition by gifting : benefits for consumers and new consumption
Cruz-Cárdenas, Jorge; Val Núñez, Maria Teresa del; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4975-4979
Persistent link: https://www.econbiz.de/10011589033
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I, me, and my everything : self conceptual traits and compulsive buying behavior
Moon, Moin Ahmed; Faheem, Shakeeb; Farooq, Amna - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366392
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Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast fashion influencers on Instagram
Tanyatip Kharuhayothin; Yupin Patarapongsant - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 77-108). 2023
Persistent link: https://www.econbiz.de/10013543212
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"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill; Sidhu, Cindy - In: The journal of brand management : an international journal 30 (2023) 5, pp. 381-397
Persistent link: https://www.econbiz.de/10014372584