Purpose – This study seeks to examine the practicality and applications of a customer‐based brand equity model in the Chinese sportswear market. Design/methodology/approach – Based on Aaker's well‐known conceptual framework of brand equity, this study employed structural equation...

This study investigates if females fashion leaders and fashion followers differ in their attitudes toward buying imported and domestic apparel products. A sample of 283 female consumers between 18 and 25 years of age completed a mailed questionnaire. Repeated measures analysis of variance and...

Purpose – The purpose of this paper is to analyze patterns of client and professional interaction as reported by professionals in the apparel industry. Design/methodology/approach – This qualitative research involved 23 professionals or individuals who worked for more than ten years in an...

Purpose – This paper aims to examine how Chinese apparel retailers manage their production outsourcing risks and why they elect to manage those risks in a particular manner. Design/methodology/approach – The investigation used the case study approach to explore factors driving two Chinese...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the most topical issues and latest...

Purpose – This paper aims to review recent press on the fashion industry, pointing out the key players, strategic wins and challenges ahead for both couture and the high street. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial...

Purpose – The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Purpose – The purpose of this paper is to investigate whether the relationship between firm entrepreneurship and performance is dependent on firm size within a small and medium‐size enterprise (SME) population, using non‐manufacturing, industry‐specific empirical data....