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Positioning strategies and rankings in the HE : congruence and contradictions

Kethüda, Önder - In: Journal of marketing for higher education 33 (2023) 1, pp. 97-123

Persistent link: https://www.econbiz.de/10014286246

The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency

Aktan, Murat; Kethüda, Önder - In: Journal of consumer behaviour 23 (2024) 1, pp. 126-140

Persistent link: https://www.econbiz.de/10014468178

The antecedents of economy-class passenger loyalty the moderating role of airline business models : full-service and low-cost airlines

Kethüda, Önder; Dil, Emre; Öncü, Mehmet - In: Istanbul business research 52 (2023) 3, pp. 543-563

In recent decades full-service airlines have targeted price-sensitive passengers, traditionally targeted by low-cost airlines, by promoting their economy class options. This paper aims to guide both types of airlines in promoting their economyclass options by utilizing factors influencing...

Persistent link: https://www.econbiz.de/10014518358