Huang, Hui-Chun; Chang, Ya-Ting; Yeh, Che-Yi; Liao, … - In: International Journal of Contemporary Hospitality Management 26 (2014) 7, pp. 1065-1082
Purpose – The authors empirically evaluated the effect of price promotions on customer quality evaluations and repeat-purchase intentions in coffee chain stores. The moderating role of customer characteristics in this process was also investigated. Design/methodology/approach – Consumers in...