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The paradoxes of globalisation

Milliot, Eric (ed.); Tournois, Nadine (contributor) - 2010

Persistent link: https://www.econbiz.de/10013481156

Démarketing environnemental : contours conceptuels et implications managériales

Milliot, Eric - In: Revue Gestion 2000 : management & prospective 28 (2011) 3, pp. 15-32

Persistent link: https://www.econbiz.de/10009537794

Africa, a continent on the move

Milliot, Eric - In: Doing business in Africa : from economic growth to …, (pp. 1-6). 2021

Persistent link: https://www.econbiz.de/10012390371

Le marketing symbiotique : la coopération au service des organisations

Milliot, Eric - 1998

Persistent link: https://www.econbiz.de/10004052774

Price and its forecasting of Chinese cross-border E-commerce

Chen, Jianping; Tournois, Nadine; Fu, Qiming - In: Journal of Business & Industrial Marketing 35 (2020) 10, pp. 1605-1618

Purpose: Cross-border e-commerce in China has been booming in recent years. This paper aims to study pricing in Chinese cross-border e-commerce companies and focuses on the baby food market, which is simply examined as a case study to highlight broader implications. In this intensely...

Persistent link: https://www.econbiz.de/10012277190

Innovative medical tourism : healing the patient of seducing the consumer ; a European focus

Castellano, Sylvaine; Khelladi, Insaf; Menvielle, Loick; … - In: Journal of euromarketing 20 (2011) 3/4, pp. 87-105

Persistent link: https://www.econbiz.de/10009570314

L' entreprise revisitée : méditations comptables et stratégiques

Gensse, Pierre (contributor); Severin, Eric (contributor); … - 2015

Persistent link: https://www.econbiz.de/10011348019

Convergence ou divergence de pratiques bancaires entre de pays de l'Europe de l'Ouest et de l'Europe de l'Est? Le cas des banques françaises et bulgares

Raytcheva, Stela; Tournois, Nadine - In: Timişoara journal of economics : TJE 2 (2009) 1, pp. 38-50

Persistent link: https://www.econbiz.de/10009236230

Purchasing behavior of consumers for foreign medical services : an approach using the soft laddering method

Menvielle, Loick; Menvielle, William; Tournois, Nadine - In: Qualitative market research : an international journal 17 (2014) 3, pp. 264-282

Persistent link: https://www.econbiz.de/10010389553

From the creation of financial value to the management of substantial value in French banks

Tournois, Nadine; Teller, Robert - In: Handbuch Wertmanagement in Banken und Versicherungen, (pp. 65-84). 2004

Persistent link: https://www.econbiz.de/10002165007