Lin, Canchu; Kunnathur, Anand S.; Li, Long - In: International Journal of Accounting & Information Management 28 (2020) 2, pp. 205-222
Purpose: The purpose of this paper is to provide a conceptual understanding of Big Data practices in organizations, which will enable exploring the operational and strategic roles of Big Data in organizational performance. Design/methodology/approach: Both academic and non-academic literature...