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Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina; Fearne, Andrew P.; Simmons, Geoffrey - In: International small business journal : ISBJ 38 (2020) 2, pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
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The impact of market information use on entrepreneurial performance : insights from the UK food industry
Didonet, Simone Regina; Fearne, Andrew P. - In: Journal of small business & enterprise development 30 (2023) 5, pp. 967-986
Persistent link: https://www.econbiz.de/10014430410
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Engagement in social networks : a multi-method study in non-profits organizations
Klafke, Renata V.; Gomes, Paulo M.; Mendonça Junior, … - In: International review on public and non-profit marketing 18 (2021) 2, pp. 295-315
Persistent link: https://www.econbiz.de/10012545542
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Institutional theory, culture and value co-creation : how do they stick together in donation?
Klafke, Renata; Urdan, André Torres; Didonet, Simone Regina - In: International review on public and non-profit marketing 18 (2021) 3, pp. 447-466
Persistent link: https://www.econbiz.de/10012617339
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The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas; Didonet, Simone Regina; Toaldo, Ana Maria; … - In: Marketing intelligence & planning 35 (2017) 3, pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
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Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata; Von Der Osten, Flávio; Didonet, Simone … - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
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Innovation strategy and network capability as marketing innovation enablers
Costa, Bruna Cescatto; Didonet, Simone Regina - In: International journal of business innovation and … 23 (2020) 3, pp. 370-383
Persistent link: https://www.econbiz.de/10012507067
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The innovation orientation influence on architectural marketing capabilities and the impact on innovation performance
Pscheidt-Gieseler, Tatiane Cristina; Didonet, Simone Regina - In: International journal of business innovation and research 15 (2018) 3, pp. 277-300
Persistent link: https://www.econbiz.de/10011954642
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The role of supply chain integration in the relationship between market orientation and performance in SMEs
Didonet, Simone Regina; Frega, José Roberto; Toaldo, … - In: The international journal of business science & applied … 9 (2014) 2, pp. 16-29
The purpose of this paper is to verify the alignment between market orientation and supply chain integration practices for improving performance in small and medium-sized enterprises (SMEs). A model of the relationships between variables was derived from the literature. Data from 327 SMEs were...
Persistent link: https://www.econbiz.de/10011896910
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Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval; Suter, Mariana Bassi; … - In: The journal of brand management : an international journal 31 (2024) 2, pp. 212-234
Persistent link: https://www.econbiz.de/10014511532