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The relative impact of health communication conveyed via quick response codes : a conjoint experiment among young thai consumers doing grocery shopping

Fagerstrøm, Asle; Eriksson, Niklas; Khamtanet, Sirinna; … - In: Health marketing quarterly 40 (2023) 2, pp. 206-225

Persistent link: https://www.econbiz.de/10014295149

Social media : where customers air their troubles : how to respond to them?

Valdimar Sigurdsson; Larsen, Nils Magne; Hulda Karen … - In: Journal of innovation & knowledge : JIK 6 (2021) 4, pp. 257-267

Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers...

Persistent link: https://www.econbiz.de/10012692355

Increasing the effectiveness of ecological food signaling : comparing sustainability tags with eco-labels

Valdimar Sigurdsson; Larsen, Nils Magne; Rakel Gyða … - In: Journal of business research : JBR 139 (2022), pp. 1099-1110

Persistent link: https://www.econbiz.de/10013194340

Assisting sustainable food consumption : the effects of quality signals stemming from consumers and stores in online and physical grocery retailing

Valdimar Sigurdsson; Larsen, Nils Magne; Alemu, … - In: Journal of business research : JBR 112 (2020), pp. 458-471

Persistent link: https://www.econbiz.de/10012230631

Consumer attention to price in social commerce : eye tracking patterns in retail clothing

Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013

Persistent link: https://www.econbiz.de/10011589095

How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors

Menon, R. G. Vishnu; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of air transport management 79 (2019), pp. 1-9

Persistent link: https://www.econbiz.de/10012112414

Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements

Valdimar Sigurdsson; Menon, R. G. Vishnu; Atli Geir … - In: Journal of promotion management : JPM 24 (2018) 5, pp. 694-714

Persistent link: https://www.econbiz.de/10011979196

Big business returns on B Corp? : growing with green & lean as any label is a good label

Valdimar Sigurdsson; Larsen, Nils Magne; Folwarczny, Michał - In: Journal of business research : JBR 170 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014535964

The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags

Valdimar Sigurdsson; Larsen, Nils Magne; Folwarczny, Michał - In: Journal of business research : JBR 154 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10013468744

Developing the e‐commerce sector for the fishery industry: What business are we really in?

Alemu, Mohammed Hussen; Sigurdsson, Valdimar; … - In: Managerial and Decision Economics 41 (2019) 2, pp. 274-290

Persistent link: https://www.econbiz.de/10012189651