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Today, nature and mountain sports are very popular in France. Yet, the spatial organisation of these activities shows strong geographical disparities. The territory does not appear as a simple and inert setting for these practices. It proves to be a factor of co-production of these activities....
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Introduction: The current situation and outlook for sports markets -- Sports marketing, from humble beginnings to maturity -- Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience -- CSR and sports event organisers : state of play, controversies...
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