Purpose: The main purpose of this paper is to develop a reliability and validity scale for measuring instruments of city marketing (CM) those are liveability, visitability and investability for Maluku Province in Indonesia.Design: The methodology consists of developing the scale based on a...

Branding has become one of the most powerful tools in marketing particularly in marketing a place as a tourist destination. Recently, academics and practitioners have similar agreement in discussing places as a brand as well as in branding the places in the same way as consumer goods and...

Although the concept of corporate identity (CI) has been of interest to marketing practitioners for the last three decades, only recently has it attracted the serious attention of marketing academics such as Dacin and Brown (2002) who have defined CI as “…..those intended characteristics of...

Although the concept of corporate identity (CI) has been of interest to marketing practitioners for the last three decades, only recently has it attracted the serious attention of marketing academics such as Dacin and Brown (2002) who have defined CI as “…..those intended characteristics of...

The need for design managers to understand service characteristics as well as their business types has been unexplored in the literature of design management. The paper focuses on the identification of the design practice in the service industry. Particularly, it aims to answer the following...

This article reviews the literature which has focused on the area of corporate identity management. In particular it addresses the development of corporate identity management. Recent developments have led the writer to postulate two parts. Firstly, the literature on corporate identity...

This paper proposes a conceptual model that examines corporate identity (CI) of an organization through the lenses of identity, image and reputation. It reviews the literature that explains the tangible and non-tangible aspects of an organization as a form of CI and traces the development and...