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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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Smart management of port logistic networks : the Italian case
Ciasullo, Maria V.; Festa, Giuseppe; Festa, Antonio - In: Managing globalization : new business models, …, (pp. 207-232). 2016
Persistent link: https://www.econbiz.de/10011492340