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Unwanted daughters : the unintended consequences of a ban on sex-selective abortions on the educational attainment of women

Rastogi, Garima; Sharma, Anisha - In: Journal of population economics : international … 35 (2022) 4, pp. 1473-1516

Persistent link: https://www.econbiz.de/10013441821

Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment

Arya, Vikas; Sethi, Deepa; Verma, Hemraj - In: Corporate Communications: An International Journal 23 (2018) 4, pp. 648-670

Purpose: The purpose of this paper is to understand the relationship of consumers’ engagement on social networking sites (SNSs) and their brand attachment behavior in the presence of a mediator, brand communication. Further, this mediation has been studied with presence of emojis as one of...

Persistent link: https://www.econbiz.de/10012066910

Corporate social responsibility motives of Indian firms

Dixit, Sushil Kr.; Verma, Hemraj; Priya, Samant Shant - In: Journal of Modelling in Management 17 (2021) 2, pp. 518-538

Purpose: The purpose of this paper is to explore the motives of Indian firms for engaging with corporate social responsibility (CSR) practices and their interplay by using interpretive structural modelling methodology (ISM) and Matrice d’impacts croisés multiplication appliquée á un...

Persistent link: https://www.econbiz.de/10012640825

A hybrid ensemble machine learning model to predict success of Bollywood movies

Verma, Garima; Verma, Hemraj; Dixit, Sushil Kumar - In: World review of entrepreneurship, management and … 17 (2021) 2/3, pp. 343-357

Persistent link: https://www.econbiz.de/10012515249

Millennials green consumption behavior and its linkage to firms marketing competitiveness : findings from select study in Uttarakhand

Jain, Vijay Kumar; Gupta, Anu; Verma, Hemraj - In: International journal of global business and … 15 (2020) 2, pp. 94-105

Persistent link: https://www.econbiz.de/10012418081

Prediction model for Bollywood movie success : a comparative analysis of performance of supervised machine learning algorithms

Verma, Hemraj; Verma, Garima - In: The review of socionetwork strategies 14 (2020) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10012237399

Hybrid-deep learning model for emotion recognition using facial expressions

Verma, Garima; Verma, Hemraj - In: The review of socionetwork strategies 14 (2020) 2, pp. 171-180

Persistent link: https://www.econbiz.de/10012306081

An exploration of e-impulse buying

Verma, Hemraj; Singh, Shalini - In: International journal of electronic marketing and … 10 (2019) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10012036981

Interpretive structural modelling for e-impulse buying : an Indian study

Verma, Hemraj; Singh, Shalini - In: International journal of electronic marketing and … 9 (2018) 3, pp. 288-306

Persistent link: https://www.econbiz.de/10011925513

Depression, anxiety, and stress during times of COVID-19 : an analysis of youngsters studying in higher education in India

Verma, Hemraj; Verma, Garima; Kumar, Pankaj - In: The review of socionetwork strategies 15 (2021) 2, pp. 471-488

Persistent link: https://www.econbiz.de/10012662584