Purpose: The present study aims to give a short introduction into the possibilities offered by Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface (SMI). Design/methodology/approach: The study is exploratory in nature. The sample consists of sales and...

A globális szocio-ökológiai válság mélyülésével párhuzamosan felértékelődik a desztinációk belső transz­formációt katalizáló liminális jellege. A liminális potenciál aktualizálódásának és így az ennek nyomán megvalósuló belső transzformációnak is...

Employing advanced statistical methods on qualitative data, this study explores territorial clusters of municipality leaders (ML) and educational leaders (EL) in Hungary, based on their sustainability priorities. It assesses how these clusters influence stakeholder engagement strategies and...

Based on both primary and secondary research in our article we examined the brand elements of the main baths of the Northern- Plain Region (Szolnok Liget Thermal and Experience Bath, Nyiregyháza Aquarius Experience Bath, a Hajdúszoboszló Hungarospa Plc. and the Debrecen Aquaticum...