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Nonmetric multidimensional scaling: a user's guide

Doyle, Peter - In: European Journal of Marketing 7 (1973) 2, pp. 82-88

Outlines the technique of nonmetric multidimensional scaling, revealing its uses and limitations in the field of market research. Presents various study results of consumer perceptions of convenience foods and of weekly newspapers in order to illustrate this. Suggests that nonmetric...

Persistent link: https://www.econbiz.de/10014725260

Evaluation of retail store attributes and Sales performance

Davies, R.L. - In: European Journal of Marketing 7 (1973) 2, pp. 89-102

Describes a case study undertaken for a Chain company marketing durable goods rather than food products. Outlines the application of three techniques for assessing store attribute and sales performance. Attempts to report the potential and limitations of a statistical methodology in the business...

Persistent link: https://www.econbiz.de/10014725261

The development and use of the mechanical tachistoscope

Lancaster, Geoffrey - In: European Journal of Marketing 5 (1971) 2, pp. 30-35

Describes the development and use of the mechanical tachistoscope looking at its shortcomings and problems. Provides some suggestions for future experimentation, which it is felt would lead to an improvement in the tachistoscope.

Persistent link: https://www.econbiz.de/10014725314

Measuring attitudes to lamb

Baron, P.J.; Cowie, W.J.G.; Hughes, D.R.; Lesser, D. - In: European Journal of Marketing 5 (1971) 2, pp. 36-44

Aims by means of a survey carried out in North East England, to measure the relevant attitudes to lamb and establish criteria for changing both these attitudes and actual buying behaviour. Examines the promotional strategies which could be used by marketing managers to check declining sales....

Persistent link: https://www.econbiz.de/10014725315

Marketing models in the gas industry

Hawdon, David - In: European Journal of Marketing 5 (1971) 3, pp. 99-109

Looks at models constructed for the gas industry domestic, central heating, cooling and industrial markets. Shows how these models can be used to permit the rapid assessment of marketing targets for appliance sales and price levels against gas supply constraints. Concludes that although these...

Persistent link: https://www.econbiz.de/10014725320

The successful salesman: a personality analysis

Howells, G.W. - In: European Journal of Marketing 2 (1968) 1, pp. 13-23

Analyses attempts already made to evaluate the qualities required in a successful salesperson. Investigates whether salespeople differ according to the type of product they sell, relating personality characteristics to selling skills. Describes three selling skills: propagatory, expository and...

Persistent link: https://www.econbiz.de/10014725395

Developing a measurement scale for employee engagement: a validation study in a South Korean context

So, Byung Han; Kim, Ji Hyun; Ro, Yun Jeong; Song, Ji Hoon - In: European Journal of Training and Development 46 (2021) 5/6, pp. 585-606

Purpose The purpose of this paper is to develop a reliable and valid measurement scale of employee engagement that can … be used in human resources departments in any industry field. Design/methodology/approach This study used the measurement … questions suitable for measurement, examining the content validity. Content validity was conducted two times by the group …

Persistent link: https://www.econbiz.de/10014726027

A systematic review of scales for measuring information security culture

Orehek, Špela; Petrič, Gregor - In: Information & Computer Security 29 (2020) 1, pp. 133-158

grasp socio-cultural mechanisms that have an impact on organizational security. Different measurement instruments have been … selection of an adequate measurement scale. However, caution is needed for scales that provide limited evidence of validation …

Persistent link: https://www.econbiz.de/10014754920

Learning the soft skills of leadership

Crosbie, Rowena - In: Industrial and Commercial Training 37 (2005) 1, pp. 45-51

specific organization, thus potentially compromising the measurement/research from a strictly academic perspective. Practical …

Persistent link: https://www.econbiz.de/10014755158

Building a global management pipeline

Prager, Howard; Such, Bruce - In: Industrial and Commercial Training 42 (2010) 3, pp. 160-163

reinforcement ensures application of skills on the job; and measurement using the success case methodology provides quantitative and …

Persistent link: https://www.econbiz.de/10014755483