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Artificial intelligence and analytics in practice

Griva, Anastasia; Dennehy, Denis; Pappas, Ilias O.; … - In: Journal of decision systems 32 (2023) 3, pp. 535-541

Persistent link: https://www.econbiz.de/10014422154

A systematic literature review of artificial intelligence in the healthcare sector : benefits, challenges, methodologies, and functionalities

Ali, Omar; Abdelbaki, Wiem; Shrestha, Anup; Elbasi, Ersin; … - In: Journal of innovation & knowledge : JIK 8 (2023) 1, pp. 1-19

Administrative and medical processes of the healthcare organizations are rapidly changing because of the use of artificial intelligence (AI) systems. This change demonstrates the critical impact of AI at multiple activities, particularly in medical processes related to early detection and...

Persistent link: https://www.econbiz.de/10014372104

Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design

Dwivedi, Yogesh Kumar; Balakrishnan, Janarthanan; … - In: Psychology & marketing 40 (2023) 11, pp. 2244-2271

Persistent link: https://www.econbiz.de/10014432396

Advancing algorithmic bias management capabilities in AI-driven marketing analytics research

Akter, Shahriar; Sultana, Saida; Mariani, Marcello M.; … - In: Industrial marketing management : the international … 114 (2023), pp. 243-261

Persistent link: https://www.econbiz.de/10014433460

Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement

Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, … - In: Industrial marketing management : the international … 113 (2023), pp. 243-257

Persistent link: https://www.econbiz.de/10014433601

Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust

Shareef, Mahmud Akhter; Ahmed, Jashim Uddin; Giannakis, … - In: Journal of business research : JBR 164 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014304014

The influence of digital entrepreneurship and entrepreneurial orientation on intention of family businesses to adopt artificial intelligence : examining the mediating role of busin...

Upadhyay, Nitin; Upadhyay, Shalini; Al-Debei, Mutaz M.; … - In: International journal of entrepreneurial behavior & research 29 (2023) 1, pp. 80-115

Persistent link: https://www.econbiz.de/10013553726

Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption

Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 11, pp. 2184-2199

Persistent link: https://www.econbiz.de/10013465160

Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames

Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 12, pp. 2328-2348

Persistent link: https://www.econbiz.de/10013465194

A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type

Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10013468632