Purpose – The purpose of this paper is to examine the Telenor customer complaints crisis triggered on the company Facebook site in August 2012. More specifically, the paper focusses on how friends and enemies of a company interact, and how faith-holders serve as crisis communicators in a...

Purpose The purpose of this paper is to analyze antecedents of listed corporations’ propensity to adopt online shareholder platforms. It differentiates two strategic investor relations (IR) frames, shielding and engaging, and explores their effect on ICT adoption. Design/methodology/approach...

Purpose – The purpose of this paper is to propose a conceptual model that can be used to bridge organizational identity and reputation messages. The proposed model may help organizations more-effectively build and maintain both their desired identity as well as reputation....

Purpose – The purpose of this paper is to examine how digital communication tools are used for internal communication (IC) in multinational corporations (MNCs). Specifically, the study illustrates the role of digital channels in IC, the benefits they bring and the difficulties involved in...

Purpose – The purpose of this paper is to clarify the aims, monitoring methods and challenges of social media monitoring from the perspective of international companies. Trends in the literature are also investigated. Design/methodology/approach – Based on a systematic literature review, 30...

Purpose – Social media is an engaging area of research that is rapidly evolving. The purpose of this paper is to focus on how corporations should effectively utilize this new media as a marketing channel. The key to any successful communication strategy is matching the message to the target...

Purpose The purpose of this paper is to explore British Petroleum’s (BP) crisis response on Facebook and factors contributing to its stakeholders’ perceptions of its crisis response strategies during the Deepwater Horizon oil spill. Design/methodology/approach Applying crisis response...

Purpose – The aim of this paper is to address and discuss usage and implications of a weblog in a corporate communication context from an employees' perspective. Design/methodology/approach – The paper is a case study of a government agency's corporate blogging activity, traced through focus...

Purpose How to effectively manage information flow continues presenting challenges for effective responsive strategies in communication, reflecting the magnitude and impact of a data-driven and strategy-oriented market environment globally. Therefore, the purpose of this paper is to discover how...