Chaudhury, Reuben; Gerdemann, Dieter; Kapoor, Bharat - In: Strategy & Leadership 43 (2015) 6, pp. 3-9
Purpose – The authors make the case that insourcing engineering is a strategic investment in developing a company’s core competence and innovative capacity needed to continually push the frontiers of its markets, which is essential to creating fresh marginal value under all scenarios....