Huang, Guofang; Khwaja, Ahmed; Sudhir, K. - Cowles Foundation for Research in Economics, Yale University - 2012
Beverage consumption occurs many times a day in response to a variety of needs that change throughout the day. In making their choices, consumers self-regulate their consumption by managing short run needs (e.g., hydration and mood pickup) with long-term goals (e.g., health). Using unique...