Jham, Vimi; Tandon, Shobhit - In: Asian Case Research Journal (ACRJ) 16 (2012) 01, pp. 39-63
The case describes how the Domino's Pizza India Ltd. designed a customer relationship program with direct marketing as a tool and rolled it out nationally. Today with 321 stores, Domino's is the market leader in the organized pizza category and is the largest international chain in the country....