Hsu, Maxwell K.; Huang, Yinghua; Swanson, Scott - In: International Journal of Retail & Distribution Management 38 (2010) 2, pp. 115-132
Purpose – The purpose of this paper is to study the interrelationships among grocery store image, travel distance (TD), customer satisfaction, and behavioral intentions (BI) in a college town setting. Design/methodology/approach – Surveys are given to undergraduate college student grocery...