Peña Häufler, Birgit; Globocnik, Dietfried; Landaeta … - In: Journal of Product Innovation Management 38 (2021) 4, pp. 447-472
To efficiently and effectively reduce the uncertainty inherent in the front‐end of innovation processes, recent literature emphasizes new approaches that facilitate rapid knowledge generation and learning such as design thinking, lean innovation, and pretotyping. However, these approaches...