Elango, B.; Pattnaik, Chinmay - In: Journal of Business Research 66 (2013) 12, pp. 2460-2465
Using a sample of 3808 firms from 1996 to 2007, the impact of three strategic options that can be implemented by local Asian (i.e., Indian) firms facing increased import competition in their domestic market is analyzed. On average, firms with greater investments in intangible resources and...