The existing literature on the uptake of eco-innovations has generally focused on analyzing the influence of business strategies and external drivers (public policy and stakeholder impacts) in innovation processes in firms. Internal factors to the firm, (i.e. in-house resources, firm...

This paper presents a computer based simulation model which analyses the dynamics of public perceptions of risk using Bovine Spongiform Encephalopathy (BSE) ('mad cow disease') in the UK as a case study. The model is based upon a theoretically-derived understanding of the concept of perception...