Scripting is a widely-used way to automate the execution of tasks. Despite the popularity of scripting, it remains difficult to use for both beginners and experts: because of the cryptic commands for the first group, and incompatible syntaxes across different systems, for the latter group. The...

Studying competition and market structure at the product level instead of brand level can provide firms with insights on cannibalization and product line optimization. We introduce Product2Vec, a method based on representation learning, to study product-level competition when the number of...

How consumers use review content in their decision making has remained a black box due to the labor-intensive nature of extracting content from review text and the lack of data on review-reading behavior. In this study, we overcome this challenge by applying deep-learning- based natural language...

Can social preferences sustain a for-profit company? We analyze panel data tracking payments of 57,196 customers for five years from an online retail firm whose profitability relies on consumers' altruism. Most customers are generous and remain so over time. However, their generosity slowly...

Voice-activated shopping devices (voice AI), such as Amazon’s Alexa or Alibaba’s Tmall Genie, as a new channel for shopping, are gaining popularity worldwide. It has become important to understand how voice AI adoption affects consumer shopping behaviors. We use large-scale archival data...