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Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis

Arnone, Laurent; Geerts, Angy; Scoubeau, Chantal - In: Journal of customer behaviour 8 (2009) 1, pp. 5-27

Persistent link: https://www.econbiz.de/10003819549

Luxury tourism through private sales websites : exploration of prestige-seeking consumers' motivations and managers’ perceptions

Geerts, Angy; Masset, Julie - In: Journal of business research : JBR 145 (2022), pp. 377-386

Persistent link: https://www.econbiz.de/10013197913

Consumers expectations toward luxury brands websites: a qualitative analysis through the lens of personal and interpersonal motivations

Veg-Sala, Nathalie; Geerts, Angy - In: Qualitative Market Research: An International Journal 27 (2023) 1, pp. 156-176

Purpose Nowadays all luxury brands have their own websites, using them either as a communication and/or distribution tool. However, luxury consumers might still have different perceptions regarding these websites, as it can be seen as a loss of prestige or selectivity. This study aims to have a...

Persistent link: https://www.econbiz.de/10015355061