Corporate communications models conflict with the management research literature in assuming that managers hold unitary beliefs about organizational interests. In reality, while displaying some adherence to formal goals, managers have a tendency to pursue highly personalised agendas. What is...

This paper examines the managerial skills and role perceptions between the design leader and the client's in‐house professional staff which affect corporate communications. It also examines the consequential factors that influence the time taken to finalise the design for commercial building...

Examines the impact of corporate disposal on the staff of TSB Bank Northern Ireland plc (TSBNI). Specifically, focuses on the major areas of concern for employees of TSBNI together with an assessment of how successful TSBNI management have been in allaying staff fears. Also looks at the...

Argues that the widespread weakness of marketing implementation stems from the marketing discipline′s neglect of ideology in the organizational change process. By contrast with accountancy, marketing has failed to appreciate and develop its own “professional ideology”. Two short case...

A day rarely passes without there being discussion of the major changes which organizations in both the public and private sectors, are undergoing to become more effective. The case for change is often said to be driven by the imperatives of an increasingly demanding marketplace; and this case is...

Describes an innovative marketing strategy of a Norwegian shipyard gaining access to the Russian market and explains its use of innovation theory as a framework. Explains why the shipyard gained a productivity growth of 34 per cent in 1989‐91 and is expecting a further 20 per cent increase in...

Recently many EC countries have expressed an increasing interest in the development of strong trading companies (TCs) which will assist in the growth of national exports. However, a lack of clear direction for the envisaged TCs′ development has been observed. Attempts to identify the...

A model is focused on for reducing resistance within an organisation that is directed at changes in its international marketing programme. It is suggested that methods for reducing resistance to change can be divided into either methods for building total support/ acceptance or methods for...

Reports on an investigation into the future of the product management concept in the South African pharmaceutical market, using South Africa as a representative microcosm of other international markets. Presents the findings of a survey carried out among marketing personnel. Predicts that the...

Outlines the UK Hops Marketing Board's marketing arrangements prior to, and since, entry into the European Economic Community (EEC) as a case study of changing marketing techniques in the agricultural sector. Examines the views and attitudes of hop growers in the West Midlands towards the...