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Part I Affecting customers: Chapter 1 Introducing affect: Creating enduring engagements -- Chapter 2 Customer drivers: Emotion, affect and the hedonic pursuit -- Part II Affective compan: Chapter 3 Digital connections: Stimulus, channels, touchpoints and typologies -- Chapter 4 Digital business:...
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Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Note to Reader -- Preface: Assessing Digital Society -- Digital expertise: the impact of technical progress -- From creative destruction to digital disruption -- Coincidence with historical events -- Expansion of...
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