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We consider a make-to-order supply chain where a retailer sells a product for a manufacturer. There is a single selling season, during which the retailer receives customer orders and then sends the orders to the manufacturer for fulfillment. The manufacturer privately exerts effort to install...
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This paper investigates the impact of royalty revision on incentives and profits in a two-stage (research and development (R&D) stage and marketing stage) alliance with a marketer and an innovator. The marketer offers royalty contracts to the innovator. We find that the potential for royalty...
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This paper investigates the impact of royalty revision on incentives and profits in a two-stage (R&D stage and marketing stage) alliance with a marketer and an innovator. The marketer offers royalty contracts to the innovator. We find the potential for royalty revision leads to more severe...
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