Irianto, Heru - In: International journal of management, economics and … 4 (2015) 1, pp. 17-31
turn affects the purchasing intention. Theory of Planned Behavior (TPB) was used to explain this. The study variables … include health consciousness, environmental consciousness, organic food price, attitude, subjective norm, intentions to … research showed that health consciousness and environmental consciousness were the determinants of an individual's positive …