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comes of online purchasing. An online survey was addressed to consumers in Lebanon and the Kingdom of Bahrain to collect the … level of negative association with consumers' intention toward online shopping in Lebanon and the Kingdom of Bahrain. …
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The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
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