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The role of context definition in choice experiments : a methodological proposal based on customized scenarios
Boncinelli, Fabio; Moneti, Maria; Gerini, Francesca; … - In: Wine Economics and Policy 9 (2020) 2, pp. 49-62
experiment as close to actual market conditions as possible. In particular, when dealing with products characterized by a large … number of attributes, the construction of the experiment poses the issue of how to express the choice question providing … render the conditions of the experiment more realistic. This methodology is applied to the case study of wine and is …
Persistent link: https://www.econbiz.de/10012510880
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User preferences and willingness to pay for in-vehicle assistance
Mihale-Wilson, A. Cristina; Zibuschka, Jan; Hinz, Oliver - In: Electronic markets : the international journal on … 29 (2019) 1, pp. 37-53
Persistent link: https://www.econbiz.de/10012004931
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Two new features in discrete choice experiments to improve willingness-to-pay estimation that result in SDR and SADR: separated (adaptive) dual response
Schlereth, Christian; Skiera, Bernd - In: Management science : journal of the Institute for … 63 (2017) 3, pp. 829-842
Persistent link: https://www.econbiz.de/10011656398
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Discrete choice experiments are not conjoint analysis
Louviere, Jordan J.; Flynn, Terry N.; Carson, Richard T. - In: Journal of choice modelling 3 (2010) 3, pp. 57-72
We briefly review and discuss traditional conjoint analysis (CA) and discrete choice experiments (DCEs), widely used stated preference elicitation methods in several disciplines. We pay particular attention to the origins and basis of CA, and show that it is generally inconsistent with economic...
Persistent link: https://www.econbiz.de/10011367233
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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A satisficing choice model
Stüttgen, Peter; Boatwright, Peter; Monroe, Robert T. - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 878-899
Persistent link: https://www.econbiz.de/10009702534
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Asymmetric preference and loss aversion for electric vehicles : the reference-dependent choice model capturing different preference directions
Kim, Junghun; Seung, Hyunchan; Lee, Jongsu; Ahn, Joongha - In: Energy economics 86 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012511702
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Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario; Schnittka, Oliver; Sattler, Henrik; … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
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Risk aversion and preference for store price format
Yonezawa, Koichi; Richards, Timothy J. - In: Journal of agricultural and resource economics : JARE ; … 41 (2016) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10011607324
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The role of emotions in food-related decision-making : a choice-based conjoint analysis of yogurt preferences
Brückner, Katrin; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 29 (2023) 6, pp. 177-196
Persistent link: https://www.econbiz.de/10014320380