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The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Farah, Maya F.; Ramadan, Zahy B.; Harb, Dana H. - In: Journal of retailing and consumer services 48 (2019), pp. 136-143
Persistent link: https://www.econbiz.de/10012001291
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Disruptions versus more disruptions : how the Amazon dash button is altering consumer buying patterns
Farah, Maya F.; Ramadan, Zahy B. - In: Journal of retailing and consumer services 39 (2017), pp. 54-61
Persistent link: https://www.econbiz.de/10011747715
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Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market
Ramadan, Zahy B.; Farah, Maya F.; Kassab, Danielle - In: Journal of retailing and consumer services 47 (2019), pp. 133-139
Persistent link: https://www.econbiz.de/10011995536
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An adapted TPB approach to consumers’ acceptance of service-delivery drones
Ramadan, Zahy B.; Farah, Maya F.; Mrad, Mona - In: Technology analysis & strategic management 29 (2017) 7, pp. 817-828
Persistent link: https://www.econbiz.de/10011711445
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"Alexafying" shoppers : the examination of Amazon's captive relationship strategy
Ramadan, Zahy B. - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648834
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Brand-brand relational moments
Ramadan, Zahy B. - In: The journal of brand management : an international journal 26 (2019) 6, pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
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The Arab consumer boycott of American products : motives and intentions
Farah, Maya F. - In: Handbook of Islamic marketing, (pp. 393-417). 2011
Persistent link: https://www.econbiz.de/10009349637
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Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations
Farah, Maya F. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 147-172
Persistent link: https://www.econbiz.de/10011617869
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Consumers' switching motivations and intention in the case of bank mergers : a cross-cultural study
Farah, Maya F. - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 254-274
Persistent link: https://www.econbiz.de/10011707780
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The mystique of customers' saturation in online brand communities
Ramadan, Zahy B.; Abosag, Ibrahim - In: Consumer behavior : practice oriented perspectives, (pp. 9-27). 2017
Persistent link: https://www.econbiz.de/10011854874