Yang, Seojeong; Kim, Yoonji; Choi, Seungho - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-27
This paper explores how the traditional incumbents coped with the rapid transition provoked by disruptive innovation in … retail industry. By reviewing SSG.COM's dynamic responses to disruptive innovation, we found that what makes its incumbents …