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The marketing research curricu...
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970
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965
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931
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924
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838
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779
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771
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Kapferer, Clodwig
63
Malhotra, Naresh K.
60
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39
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36
Hruschka, Harald
33
Homburg, Christian
32
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Gunasekaran, Angappa
26
Hildebrandt, Lutz
26
Kuß, Alfred
26
Pepels, Werner
25
Day, George S.
24
Fayolle, Alain
24
Kotler, Philip
24
Sarstedt, Marko
24
Wamba, Samuel Fosso
24
Albers, Sönke
23
Hair, Joseph F.
23
Huber, Frank
23
Kumar, V.
23
Wind, Yoram
23
Aaker, David A.
22
Sheth, Jagdish N.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Wedel, Michel
21
Greyling, Talita
20
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Lehmann, Donald R.
20
Wiedmann, Klaus-Peter
20
Birks, David F.
19
Budzinski, Oliver
19
Meffert, Heribert
19
Wagner, Udo
19
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Institut für Demoskopie Allensbach
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European Productivity Agency
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Springer Fachmedien Wiesbaden
58
European Society for Opinion and Marketing Research
54
American Marketing Association
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IGI Global
33
OECD
32
Edward Elgar Publishing
29
National Bureau of Economic Research
29
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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American Management Association
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Centre for Educational Research and Innovation
10
HAL
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Springer International Publishing
10
European Commission / Directorate General for Education and Culture
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Springer-Verlag GmbH
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World Bank
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Books on Demand GmbH <Norderstedt>
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European Centre for the Development of Vocational Training
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Friedrich-Schiller-Universität Jena
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6
Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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National Industrial Conference Board
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Nielsen Company
6
Walter de Gruyter GmbH & Co. KG
6
Centro de Desarrollo
5
Danish Technological Institute
5
Europäische Kommission
5
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5
Organisation for Economic Co-operation and Development
5
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Journal of marketing research : JMR
386
Journal of education for business
336
Journal of business research : JBR
199
Journal of marketing
184
Journal of management education : a publication of the Organizational Behavior Teaching Society
171
Journal of marketing education : JME
159
Overseas business reports : OBR
155
SpringerLink / Bücher
141
Technological forecasting & social change : an international journal
141
The international journal of management education
141
Issues in accounting education
136
Journal of teaching in international business
136
Journal of the Academy of Business Education : JABE
135
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
105
Journal of accounting education
105
Journal of management education : the official publication of the Organizational Behavior Teaching Society
102
European journal of operational research : EJOR
100
Springer eBook Collection
99
Journal of business ethics : JOBE
98
Academy of Management learning & education : AMLE
96
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Journal of the Academy of Marketing Science
80
Qualitative market research : an international journal
76
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of advertising research
69
Business horizons
68
Esomar congress
68
Europäische Hochschulschriften / 5
66
The journal of management development
65
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of retailing
62
International journal of production research
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
International journal of forecasting
59
Marketing : ZFP ; journal of research and management
57
Journal of business economics : JBE
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Marketing Intelligence & Planning
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ECONIS (ZBW)
24,022
USB Cologne (EcoSocSci)
733
Other ZBW resources
702
EconStor
383
RePEc
356
OLC EcoSci
41
BASE
40
USB Cologne (business full texts)
19
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Showing
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110
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101
On realising the utopian potential of big data
analytics
for maximising return on marketing investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
Saved in:
102
Analytics
, innovation, and organizational adaptation
George, Gerard
;
Lin, Yimin
- In:
Innovation: organization & management : IOM
19
(
2017
)
1
,
pp. 16-22
Persistent link: https://www.econbiz.de/10011629151
Saved in:
103
Troubled waters : the transformation of marketing in a digital world
Quinn, Lee
;
Dibb, Sally
;
Simkin, Lyndon
;
Canhoto, Ana …
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2103-2133
Persistent link: https://www.econbiz.de/10011629298
Saved in:
104
Healthcare and hospitality : intangible dynamics for evaluating industry sectors
Erickson, G. Scott
;
Rothberg, Helen N.
- In:
The service industries journal
37
(
2017
)
9/10
,
pp. 589-606
Persistent link: https://www.econbiz.de/10011717978
Saved in:
105
Does big data mean big knowledge? : KM perspectives on big data and
analytics
Pauleen, David J.
;
Wang, William Yu Chung
- In:
Journal of knowledge management
21
(
2017
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011644162
Saved in:
106
Dave Snowden on KM and big data/
analytics
Snowden, Dave
(
interviewee
);
Pauleen, David J.
(
interviewer
)
- In:
Journal of knowledge management
21
(
2017
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10011644225
Saved in:
107
Davenport and Prusak on KM and big data/
analytics
Davenport, Thomas H.
(
interviewee
); …
- In:
Journal of knowledge management
21
(
2017
)
1
,
pp. 7-11
Persistent link: https://www.econbiz.de/10011644249
Saved in:
108
Managerial work in the realm of the digital universe : the role of the data triad
Khatri, Vijay
- In:
Business horizons
59
(
2016
)
6
,
pp. 673-688
Persistent link: https://www.econbiz.de/10011609837
Saved in:
109
The rise of embedded
analytics
: empowering manufacturing and service industry with Big Data
Attaran, Mohsen
;
Attaran, Sharmin
- In:
International journal of business intelligence research …
9
(
2018
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10011879805
Saved in:
110
Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran
;
Rekettye, Gabor
- In:
International journal of business performance management
20
(
2019
)
3
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012144435
Saved in:
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