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VITA in a marketing research course : it's not just for accounting students anymore
Szendrey, Julie - In: Journal of education for business 97 (2022) 6, pp. 419-427
Persistent link: https://www.econbiz.de/10013361836
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Update status : the state of social media marketing curriculum
Munoz, Caroline; Wood, Natalie T. - In: Journal of marketing education : JME 37 (2015) 2, pp. 88-103
Persistent link: https://www.econbiz.de/10011336518
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Achieving scaled and sustained use of client-based projects in business school marketing education : a proposed suprastructure
Shanahan, Doreen E.; Palmer, Lynda H.; Salas, Jim - In: Journal of marketing education : JME 43 (2021) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10012485744
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Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.; Kim, Dae-Hee; Aitken, Troy - In: Journal of marketing education : JME 42 (2020) 3, pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
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Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis; Lourenço, Fernando; Resnick, Sheilagh - In: Journal of small business and enterprise development 23 (2016) 2, pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
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Consumer information for data-driven decision making : teaching socially responsible use of data
Walker, Kristen L.; Moran, Nora - In: Journal of marketing education : JME 41 (2019) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10012113895
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.; Nachtigal, Jon; Lupinek, Joshua M.; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
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Up close and personal : feminist pedagogy in the classroom
Stevens, Lorna; Maclaran, Pauline - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 1/2, pp. 32-39
Persistent link: https://www.econbiz.de/10014305494
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Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Oliver, Mathieu Alemany; Vayre, Jean-Sébastien - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10011380425