//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The marketing research curricu...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marktforschung
12,321
Market research
6,878
Betriebswirtschaftsstudium
6,127
Graduate business education
6,089
Big Data
4,759
Big data
4,516
Curriculum
2,803
Lehrplan
2,643
Data Mining
2,129
Data mining
2,099
Theorie
2,033
Theory
2,017
Deutschland
1,967
Students
1,867
Studierende
1,864
Consumer behaviour
1,825
Konsumentenverhalten
1,791
Germany
1,579
Führungskräfteentwicklung
1,545
Leadership development
1,530
USA
1,439
United States
1,357
Marketing
1,216
Economics department
1,188
Wirtschaftshochschule
1,188
Wirtschaftsstudium
977
Graduate economics education
972
big data
933
Vereinigte Staaten
932
Künstliche Intelligenz
871
Accounting
856
Artificial intelligence
853
Rechnungswesen
845
Entrepreneurship
785
Marketingmanagement
783
Marketing management
764
Entrepreneurship approach
747
Innovation
656
Wirtschaftspädagogik
628
Prognoseverfahren
627
more ...
less ...
Online availability
All
Undetermined
6,666
Free
3,825
Type of publication
All
Article
16,091
Book / Working Paper
10,090
Journal
251
Other
15
Database
1
Type of publication (narrower categories)
All
Article in journal
9,635
Aufsatz in Zeitschrift
9,635
Aufsatz im Buch
2,577
Book section
2,577
Graue Literatur
1,723
Non-commercial literature
1,723
Working Paper
1,222
Arbeitspapier
1,029
Hochschulschrift
943
Collection of articles of several authors
675
Sammelwerk
675
Thesis
611
Aufsatzsammlung
500
Lehrbuch
374
research-article
317
Konferenzschrift
307
Textbook
300
Bibliografie enthalten
279
Bibliography included
279
Case study
196
Fallstudie
196
Conference proceedings
155
Article
144
Handbook
101
Handbuch
101
Conference paper
100
Konferenzbeitrag
100
Dissertation u.a. Prüfungsschriften
85
Reprint
76
Statistik
72
Statistics
64
review-article
60
Amtsdruckschrift
56
Government document
56
Glossar enthalten
55
Glossary included
55
Mehrbändiges Werk
54
Multi-volume publication
54
conceptual-paper
48
Festschrift
46
more ...
less ...
Language
All
English
17,399
German
4,714
Undetermined
4,041
French
101
Spanish
74
Polish
47
Russian
35
Italian
29
Dutch
20
Swedish
19
Danish
14
Croatian
10
Hungarian
9
Portuguese
8
Romanian
7
Czech
6
Norwegian
5
Turkish
4
Bulgarian
3
Finnish
3
Ukrainian
3
Afrikaans
2
Lithuanian
2
Slovenian
2
Modern Greek (1453-)
1
Multiple languages
1
Albanian
1
Serbian
1
more ...
less ...
Author
All
Kapferer, Clodwig
63
Malhotra, Naresh K.
60
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
32
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Gunasekaran, Angappa
26
Hildebrandt, Lutz
26
Kuß, Alfred
26
Pepels, Werner
25
Day, George S.
24
Fayolle, Alain
24
Kotler, Philip
24
Sarstedt, Marko
24
Wamba, Samuel Fosso
24
Albers, Sönke
23
Hair, Joseph F.
23
Huber, Frank
23
Kumar, V.
23
Wind, Yoram
23
Aaker, David A.
22
Greyling, Talita
22
Sheth, Jagdish N.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Wedel, Michel
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Lehmann, Donald R.
20
Wiedmann, Klaus-Peter
20
Birks, David F.
19
Budzinski, Oliver
19
Meffert, Heribert
19
Wagner, Udo
19
more ...
less ...
Institution
All
Institut für Demoskopie Allensbach
67
European Productivity Agency
63
Springer Fachmedien Wiesbaden
58
European Society for Opinion and Marketing Research
54
American Marketing Association
52
IGI Global
33
Edward Elgar Publishing
32
OECD
32
National Bureau of Economic Research
30
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
13
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
11
American Management Association
10
Centre for Educational Research and Innovation
10
HAL
10
Springer International Publishing
10
European Commission / Directorate General for Education and Culture
9
Institut der Deutschen Wirtschaft Köln
9
United States / Business and Defense Services Administration
9
Gesellschaft für Konsumforschung
8
Springer-Verlag GmbH
8
Verlag Dr. Kovač
7
World Bank
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Books on Demand GmbH <Norderstedt>
6
European Centre for the Development of Vocational Training
6
Friedrich-Schiller-Universität Jena
6
GfK-Nürnberg e.V.
6
Haufe-Lexware GmbH & Co. KG
6
Information Resources Management Association
6
National Industrial Conference Board
6
Nielsen Company
6
Walter de Gruyter GmbH & Co. KG
6
Centro de Desarrollo
5
Danish Technological Institute
5
Europäische Kommission
5
Nomos Verlagsgesellschaft
5
Organisation for Economic Co-operation and Development
5
Peter Lang GmbH
5
more ...
less ...
Published in...
All
Journal of marketing research : JMR
386
Journal of education for business
336
Journal of business research : JBR
199
Journal of marketing
184
The international journal of management education
180
Journal of management education : a publication of the Organizational Behavior Teaching Society
171
Journal of marketing education : JME
159
Overseas business reports : OBR
155
SpringerLink / Bücher
141
Technological forecasting & social change : an international journal
141
Issues in accounting education
136
Journal of teaching in international business
136
Journal of the Academy of Business Education : JABE
135
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
105
Journal of accounting education
105
Journal of management education : the official publication of the Organizational Behavior Teaching Society
101
European journal of operational research : EJOR
100
Springer eBook Collection
99
Academy of Management learning & education : AMLE
98
Journal of business ethics : JOBE
98
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Journal of the Academy of Marketing Science
80
Qualitative market research : an international journal
76
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of advertising research
69
Business horizons
68
Esomar congress
68
Europäische Hochschulschriften / 5
66
The journal of management development
65
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of retailing
62
International journal of production research
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
International journal of forecasting
59
Marketing : ZFP ; journal of research and management
57
Journal of business economics : JBE
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Marketing Intelligence & Planning
52
more ...
less ...
Source
All
ECONIS (ZBW)
24,153
USB Cologne (EcoSocSci)
733
Other ZBW resources
702
EconStor
389
RePEc
356
OLC EcoSci
41
BASE
40
USB Cologne (business full texts)
19
ArchiDok
15
more ...
less ...
Showing
61
-
70
of
26,448
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Accounting students' learning processes in
analytics
: a sensemaking perspective
Mesa, William B.
- In:
Journal of accounting education
48
(
2019
),
pp. 50-68
Persistent link: https://www.econbiz.de/10012098566
Saved in:
62
A framework for integrating "R" programming into the accounting
curriculum
Calderon, Thomas G.
;
Hesford, James W.
;
Turner, Michael J.
- In:
Advances in accounting education
26
(
2023
),
pp. 209-232
Persistent link: https://www.econbiz.de/10014310427
Saved in:
63
An analytical journey towards big data
Phillips-Wren, Gloria
;
Hoskisson, Angela
- In:
Journal of decision systems
24
(
2015
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10011333339
Saved in:
64
Société générale corporate and investment banking : how we monitor market risk
Beurotte, Pascal
;
Bory, Georges
- In:
Journal of securities operations & custody
7
(
2014
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10011486340
Saved in:
65
Enhancing discrete-event simulation with big data
analytics
: a review
Greasley, Andrew
;
Edwards, John Steven
- In:
Journal of the Operational Research Society
72
(
2021
)
2
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012500936
Saved in:
66
Factors affecting big data
analytics
based innovation processes : a Spanish evidence
Grimaldi, Didier
- In:
International journal of innovation and technology …
17
(
2020
)
5
,
pp. 2050036-1-2050036-21
Persistent link: https://www.econbiz.de/10012304620
Saved in:
67
Modelling quality dynamics, business value and firm performance in a big data
analytics
environment
Ren, Steven Ji-fan
;
Wamba, Samuel Fosso
;
Akter, Shahriar
; …
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5011-5026
Persistent link: https://www.econbiz.de/10011723907
Saved in:
68
Big data
analytics
for rapid, impactful, sustained, and efficient (rise) humanitarian operations
Swaminathan, Jayashankar M.
- In:
Production and operations management : the flagship …
27
(
2018
)
9
,
pp. 1696-1700
Persistent link: https://www.econbiz.de/10011970000
Saved in:
69
Tourism
analytics
: social media
analytics
framework for promoting Asian tourist destinations using big data approach
Sahil Raj
;
Kajla, Tanveer
- In:
Journal for global business advancement : JGBA
11
(
2018
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10011941163
Saved in:
70
Exploring the influence of big data
analytics
management capabilities on sustainable tourism supply chain performance: the moderating role of technology orientation
Mandal, Santanu
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1104-1118
Persistent link: https://www.econbiz.de/10011942010
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->