//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Untangling the cultural compon...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Werbung
13,843
Online-Marketing
13,119
Internet marketing
13,004
Theorie
11,957
Theory
11,720
Cognition
11,623
Kognition
11,567
Advertising
11,312
Relationship marketing
9,815
Beziehungsmarketing
9,776
Brand management
8,681
Markenführung
8,625
Social Web
8,476
Social web
8,467
Werbewirkung
7,984
Advertising effects
7,758
Brand image
7,191
Markenimage
7,162
USA
6,686
Online-Handel
6,290
Online retailing
6,277
United States
6,271
Deutschland
5,873
Customer satisfaction
5,838
Kundenzufriedenheit
5,669
Germany
5,097
Electronic Commerce
4,944
Experiment
4,772
E-commerce
4,706
Markenartikel
4,706
Brand
4,633
Service quality
4,515
Dienstleistungsqualität
4,465
Einzelhandel
4,366
Retail trade
4,300
Emotion
4,081
Marketingmanagement
4,071
Marketing management
4,038
more ...
less ...
Online availability
All
Undetermined
41,687
Free
26,801
Type of publication
All
Article
78,192
Book / Working Paper
41,449
Journal
341
Other
42
Database
1
Type of publication (narrower categories)
All
Article in journal
63,699
Aufsatz in Zeitschrift
63,699
Graue Literatur
10,833
Non-commercial literature
10,833
Working Paper
9,749
Arbeitspapier
8,857
Aufsatz im Buch
7,719
Book section
7,719
Hochschulschrift
3,622
research-article
3,041
Thesis
2,427
Collection of articles of several authors
1,610
Sammelwerk
1,610
Aufsatzsammlung
1,063
Conference paper
696
Konferenzbeitrag
696
Case study
526
Fallstudie
526
Konferenzschrift
520
Bibliografie enthalten
476
Bibliography included
476
Lehrbuch
476
Collection of articles written by one author
404
Sammlung
404
Dissertation u.a. Prüfungsschriften
402
Textbook
390
Ratgeber
342
Guidebook
315
review-article
263
Reprint
236
Conference proceedings
220
review
215
conceptual-paper
214
Amtsdruckschrift
187
Government document
187
Article
161
case-report
126
Systematic review
114
Übersichtsarbeit
114
Handbook
112
more ...
less ...
Language
All
English
105,082
German
10,272
Undetermined
3,721
French
465
Polish
127
Spanish
121
Italian
87
Russian
63
Swedish
56
Danish
36
Dutch
32
Portuguese
26
Norwegian
24
Finnish
21
Hungarian
18
Romanian
13
Lithuanian
11
Slovak
11
Czech
9
Croatian
8
Serbian
7
Bulgarian
4
Multiple languages
3
Slovenian
3
Chinese
3
Arabic
2
Indonesian
2
Turkish
2
Afrikaans
1
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
more ...
less ...
Author
All
Gierl, Heribert
122
Han, Heesup
121
Belk, Russell W.
120
Bauer, Hans H.
112
Phau, Ian
112
Mattila, Anna S.
109
Pelsmacker, Patrick de
108
Grunert, Klaus G.
107
Huber, Frank
101
Kaiser, Harry M.
98
Heckman, James J.
91
Usman, Osly
88
Wiedmann, Klaus-Peter
88
Herrmann, Andreas
86
Lusk, Jayson L.
86
Foxall, Gordon R.
85
Dwivedi, Yogesh Kumar
84
Eisend, Martin
84
Grewal, Dhruv
83
Sheth, Jagdish N.
83
Khare, Arpita
80
Septianto, Felix
76
Anderson, Simon P.
75
Loureiro, Sandra Maria Correia
75
Agarwal, Sumit
71
Nayga, Rodolfo M.
71
Chintagunta, Pradeep K.
70
Bagozzi, Richard P.
69
Laroche, Michel
69
Wansink, Brian
69
Stavins, Joanna
68
Chen, Xi
66
Paul, Justin
65
Esch, Franz-Rudolf
64
Walsh, Gianfranco
64
Verhoef, Peter C.
63
Gröppel-Klein, Andrea
62
Taylor, Charles Raymond
62
Bruwer, Johan
61
Jang, Soocheong
61
more ...
less ...
Institution
All
National Bureau of Economic Research
731
Springer Fachmedien Wiesbaden
243
IGI Global
77
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
71
OECD
58
American Marketing Association
41
Verlag Dr. Kovač
36
Information Resources Management Association
31
Books on Demand GmbH <Norderstedt>
30
International Energy Agency
30
C.E.P.R. Discussion Papers
27
Edward Elgar Publishing
26
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Université Paris-Dauphine (Paris IX)
26
Haufe-Lexware GmbH & Co. KG
21
Nomos Verlagsgesellschaft
21
Zentralausschuss der Werbewirtschaft
21
HAL
20
Nordic Council of Ministers
20
Universität Mannheim
20
EconWPA
19
Friedrich-Schiller-Universität Jena
19
Springer Gabler <Firma>
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
European Society for Opinion and Marketing Research
14
INSEAD
14
Peter Lang GmbH
13
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
13
Agricultural and Applied Economics Association - AAEA
12
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
12
Organisation for Economic Co-operation and Development
12
Springer International Publishing
12
Axel-Springer-Verlag
11
Erasmus Research Institute of Management
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
RWTH Aachen
11
Technische Universität Braunschweig
11
Université Paris-Dauphine
11
Österreichisches Institut für Wirtschaftsforschung
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,297
Journal of retailing and consumer services
2,002
International journal of hospitality management
782
International journal of consumer studies
779
Psychology & marketing
762
NBER working paper series
727
Journal of consumer research : JCR ; an interdisciplinary bimonthly
619
Working paper / National Bureau of Economic Research, Inc.
616
NBER Working Paper
548
SpringerLink / Bücher
541
Journal of advertising research
524
European Journal of Marketing
513
Journal of Consumer Marketing
479
Discussion paper series / IZA
469
Management science : journal of the Institute for Operations Research and the Management Sciences
468
European journal of marketing : EJM
435
Journal of marketing research : JMR
430
Journal of marketing communications
413
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
408
Journal of marketing
374
Tourism management : research, policies, practice
372
The journal of brand management : an international journal
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
366
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
365
Journal of travel and tourism marketing
364
Journal of marketing management : MM
357
Technological forecasting & social change : an international journal
349
Journal of international consumer marketing
343
Journal of advertising : official publication of the American Academy of Advertising
339
Journal of retailing
337
Journal of business ethics : JOBE
336
Marketing letters : a journal of research in marketing
335
Cogent business & management
331
International journal of advertising : the quarterly review of marketing communications
331
Journal of the Academy of Marketing Science
326
International journal of advertising : the review of marketing communications
317
Journal of consumer behaviour : an international research review
309
International journal of internet marketing and advertising : IJIMA
305
more ...
less ...
Source
All
ECONIS (ZBW)
109,911
Other ZBW resources
4,050
USB Cologne (EcoSocSci)
2,871
RePEc
1,747
EconStor
1,138
BASE
201
OLC EcoSci
57
USB Cologne (business full texts)
41
ArchiDok
9
more ...
less ...
Showing
1
-
10
of
120,025
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creativity, attention and the memory for brands : an outdoor
advertising
field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
2
Out-of-home
advertising
: a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
Saved in:
3
Advertising
to the masses : the effects of crowding on the attention to place-based
advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
4
Cognitive principles and persuasiveness of social anti-drug
advertising
Kulikova, Ė. G.
;
Brusenskaja, L. A.
- In:
European research studies
21
(
2018
)
1
,
pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
Saved in:
5
Consumer-generated ads on Youtube : impacts of source credibility and need for
cognition
on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
6
Feel, think, avoid : testing a new model of
advertising
avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
7
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
8
The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah
- In:
International journal of business information systems : …
39
(
2022
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012887873
Saved in:
9
Social network
advertising
: the moderating role of processing fluency, need for
cognition
, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
10
How
advertising
literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->