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In the twenty-first century ICT has become a necessity in all walks of life primarily for performing various tasks remotely in a transparent, efficient, cost-effective manner with speed and accuracy. ICT is instrumental in transforming various sectors like transportation, banking, manufacturing,...

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A multidimensional measure of system quality : an empirical study in context of mobile banking apps in India

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Impulse buying tendencies among Indian consumers : scale development and validation

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Consumer perception of brand personality : an empirical evidence from India

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SRM index development and validation in Indian automobile sector

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Exploring e-service quality and its relation with customer satisfaction in the banking sector : an Indian experience

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Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets

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CRM scale development for enhancing business excellence in the Indian airline sector

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