Bassols, Narcís; Leicht, Thomas - In: Journal of Place Management and Development 13 (2020) 3, pp. 347-363
Purpose This paper aims to analyze the case of Cartagena, Colombia, as a case of a failed destination branding. It also broadens the findings by connecting them to the extant literature about place branding, thus making this paper more explanatory. It tries to fit the fieldwork’s findings into...