Narrow search
Showing 51 - 60 of 189,002
Cover Image
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew; Ward, Rose Marie; Heere, Bob - In: Sport management review 21 (2018) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Cover Image
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Cover Image
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Cover Image
Determinants of Russian football club brands
Coates, Dennis - In: International journal of sport finance 12 (2017) 4, pp. 321-341
Persistent link: https://www.econbiz.de/10011776775
Cover Image
French football, foreign investors : global sports as country branding
Chanavat, Nicolas - In: Journal of business strategy 38 (2017) 6, pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
Cover Image
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens; Huang-Horowitz, Nell C. - In: Journal of business strategy 38 (2017) 6, pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
Cover Image
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas; Hill, Brad; Sotiriadou, Popi - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Cover Image
Brand equity for football club organizations
Shuv-Ami, Avichai - In: International journal of organizational analysis 24 (2016) 4, pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
Cover Image
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Cover Image
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 196-211
Persistent link: https://www.econbiz.de/10011709619