Similar Search Results

Shi, Mengze - In: Quantitative marketing and economics : QME 11 (2013) 2, pp. 205-230

Persistent link: https://www.econbiz.de/10009749862

Yang, Yupin; Shi, Mengze; Goldfarb, Avi - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1095-1111

Persistent link: https://www.econbiz.de/10003909211

Kalra, Ajay; Shi, Mengze - In: Journal of marketing research : JMR 47 (2010) 2, pp. 287-300

Persistent link: https://www.econbiz.de/10003965472

Wu, Jiahua; Shi, Mengze; Hu, Ming - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2025-2040

Persistent link: https://www.econbiz.de/10011372473

Hu, Ming; Pavlin, J. Michael; Shi, Mengze - In: Manufacturing & service operations management : M & SOM 15 (2013) 2, pp. 250-262

Persistent link: https://www.econbiz.de/10009751786

Yang, Yupin; Shi, Mengze - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 352-366

Persistent link: https://www.econbiz.de/10009406663

Shi, Mengze; Wojnicki, Andrea C. - In: Journal of advertising research 54 (2014) 1, pp. 81-91

Persistent link: https://www.econbiz.de/10010354582

Lou, Qiang Steven; Pattnaik, Chinmay; Shi, Mengze - In: Management decision : MD 54 (2016) 1, pp. 107-129

Persistent link: https://www.econbiz.de/10011459162

Shi, Mengze (contributor); Soman, Dilip (contributor) - 2004

Persistent link: https://www.econbiz.de/10002569369

Hu, Ming; Li, Xi; Shi, Mengze - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 331-345

Persistent link: https://www.econbiz.de/10011291350