Our main objective in this paper is to measure the value of customers acquired from Google search advertising accounting for two factors that have been overlooked in the conventional method widely adopted in the industry: (1) the spillover effect of search advertising on customer acquisition and...

We model the length of time that it takes for a patent application to be granted by the US Patent and Trademark Office (USPTO), conditional on the patent actually being awarded eventually. Survival analysis is applied and both the nonparametric Kaplan-Meier and parametric accelerated failure...