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Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana; Pantano, Eleonora - In: Customer-centric marketing strategies : tools for …, (pp. 297-314). 2013
Persistent link: https://www.econbiz.de/10009668196
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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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Demand pull and technology push perspective in technology-based innovations for the points of sale : the retailers evaluation
Pantano, Eleonora; Viassone, Milena - In: Journal of retailing and consumer services 21 (2014) 1, pp. 43-47
Persistent link: https://www.econbiz.de/10010233545
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An exploratory study of client-vendor relationships for predicting the effects of advanced technology-based retail scenarios
Pantano, Eleonora; Timmermans, Harry J. P. - In: Handbook of research on retailer-consumer relationship …, (pp. 371-383). 2014
Persistent link: https://www.econbiz.de/10010379285
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Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention
Di Pietro, Loredana; Pantano, Eleonora - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10010256424
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Innovation management for retailing : from clients' to sellers' perspective for competing
Pantano, Eleonora; Viassone, Milena; Vrontis, Demetris - In: Management innovation and entrepreneurship : a global …, (pp. 111-128). 2015
Persistent link: https://www.econbiz.de/10011554650
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Frontline employees' attitudes towards self-service technologies : threats or opportunity for job performance?
Di Pietro, Loredana; Pantano, Eleonora; Di Virgilio, … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 844-850
Persistent link: https://www.econbiz.de/10010407215
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Tourists' acceptance of advanced technology-based innovations for promoting arts and culture
Pantano, Eleonora; Corvello, Vincenzo - In: International journal of technology management : IJTM 64 (2014) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10010434053
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Exploiting consumer-employee-retailer interactions in technology-enriched retail environments through a relational lens
Pantano, Eleonora; Migliarese, Piero - In: Journal of retailing and consumer services 21 (2014) 6, pp. 958-965
Persistent link: https://www.econbiz.de/10010437711
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An empirical investigation of social network influence on consumer purchasing decision : the case of Facebook
Di Pietro, Loredana; Pantano, Eleonora - In: Journal of direct, data and digital marketing practice … 14 (2012/13) 1, pp. 18-29
Persistent link: https://www.econbiz.de/10009614666