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Does social capital provide marketing benefits for startup business? : an emerging economy perspective

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Analyzing role of E-SERVQUAL constructs for post-pandemic recovery of Indian taxi aggregator services

Patwardhan, Avadhut Arun; Pandey, Neeraj - In: International journal of global business and … 16 (2021), pp. 89-102

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Global entrepreneurship in healthcare : a systematic literature review and bibliometric analysis

Mishra, Akanksha; Pandey, Neeraj - In: Global business and organizational excellence : GBOE 42 (2023) 5, pp. 9-21

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Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry : practices, challenges and research agenda

Dwivedi, Yogesh Kumar; Pandey, Neeraj; Currie, Wendy; … - In: International journal of contemporary hospitality management 36 (2024) 1, pp. 1-12

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Market segmentation based on customer experience dimensions extracted from online reviews using data mining

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Pricing information asymmetry in healthcare : stakeholder analysis and research insights

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Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776

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Reference price research in marketing : a bibliometric analysis

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Determinants of celebrity-owned brands leveraging price premium

Singh, Gaganpreet; Pandey, Neeraj - In: Journal of Fashion Marketing and Management: An … 21 (2017) 3, pp. 361-384

Purpose The purpose of this paper is to investigate the celebrity-brand association from a different perspective. Design/methodology/approach This study uses exploratory factor analysis, confirmatory factor analysis, and binary logistic regression. Findings This study conceptualizes...

Persistent link: https://www.econbiz.de/10014868760