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Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry

Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of marketing communications 25 (2019) 5, pp. 511-534

Persistent link: https://www.econbiz.de/10012203331

Exploring the concept and the communication principles of negotiation among Islamic corporate organizations

Ramdani, Abbas; Ridwan Adetunji Raji; Mohd. Khairie Ahmad - In: Journal of Islamic marketing 15 (2024) 4, pp. 1115-1135

Persistent link: https://www.econbiz.de/10014520808

Internal crisis communication (ICC) framework in high risk industry : a qualitative study from key informants' perspectives

Bahtiar Mohamad; Abbas Adamu, Adamu; Muslim Diekola Akanmu - In: Cogent business & management 10 (2023) 3, pp. 1-19

This paper investigates the antecedents and the consequences of ICC from the perspectives of the employees and validates the framework and operational definition of ICC in high-risk industry, which is yet to be identified in the past literature. Existing academic literature are used to develop...

Persistent link: https://www.econbiz.de/10014505212

Sustainability through TQM practices in the food and beverages industry

Muslim Diekola Akanmu; Mohamad Ghozali Hassan; Bahtiar … - In: International journal of quality & reliability management 40 (2023) 2, pp. 335-364

Persistent link: https://www.econbiz.de/10013535682

The mediating role of organizational excellence between quality management practices and sustainable performance

Muslim Diekola Akanmu; Mohamad Ghozali Hassan; Mohammad … - In: Total quality management & business excellence 34 (2023) 9/10, pp. 1217-1242

Persistent link: https://www.econbiz.de/10014284850

The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes : the moderating role of emotional exhaustion

Abbas Adamu, Adamu; Raza, Syed Hassan; Bahtiar Mohamad - In: Corporate communications : an international journal 28 (2023) 1, pp. 6-29

Persistent link: https://www.econbiz.de/10013553994

The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention

Raji, Ridwan Adetunji; Rashid, Sabrina; Ishak, Sobhi - In: Journal of Research in Interactive Marketing 13 (2019) 3, pp. 302-330

Purpose: This study aims to answer an important question of how brand-related communications, including advertising and sales promotion contents, which are disseminated on social media platforms, can enhance positive brand image and evoke favourable behavioural intention from consumers....

Persistent link: https://www.econbiz.de/10012076975

Antecedents and consequences of corporate communication management (CCM)

Mohamad, Bahtiar; Nguyen, Bang; Melewar, TC; Gambetti, … - In: The Bottom Line 31 (2018) 1, pp. 56-75

Persistent link: https://www.econbiz.de/10012066620

The dimensionality of corporate communication management (CCM)

Mohamad, Bahtiar; Nguyen, Bang; Melewar, TC; Gambetti, … - In: The Bottom Line 32 (2019) 1, pp. 71-97

Persistent link: https://www.econbiz.de/10012066631

Brand engagement in self-concept (BESC), value consciousness and brand loyalty : a study of generation Z consumers in Malaysia

Ismail, Ahmed Rageh; Nguyen, Bang; Chen, Junsong; … - In: Young Consumers 22 (2020) 1, pp. 112-130

Purpose: This study aims to examine the relationship between brand engagement in self-concept (BESC), value consciousness (VC) and brand loyalty among Generation Z consumers. In addition, the study aims to segment the Generation Z consumers based on BESC and VC and examine the differences...

Persistent link: https://www.econbiz.de/10012280298