The current generation appears to place greater attention on work-life balance than the prior generation. This will have important implications for employers of future marketing professionals. The term 'work-life balance' refers to people spending sufficient time at their jobs while also...

E-commerce is extensively used in all types of business, including manufacturing companies, retail stores, and service firms. This paper reviews prior research, examines the origins of e-commerce, identifies e-risks, describes retail trade on the Internet, defines virtual business, identifies...

Millennials have heavily influenced social media's evolution into an important source of product information. They are increasingly basing their product evaluations on information gathered from online reviews. Thus, companies targeting Millennials may wish to pay heed to online reviews. Which...

This paper examines website headings used by Fortune 500 companies in their efforts to inform stakeholders about corporate social responsibility (CSR). Instead of using “Corporate Social Responsibility” as a heading, companies often utilize specific terms to identify various CSR initiatives....

The use of video in commerce is on the rise. There is good reason to believe that today's students will encounter a task involving the application of an online video at some point in their career. Even though this Millennial generation is more technologically savvy, the average student does not...

People’s concern for the environment is prevalent throughout the world. Businesses have responded by creating and marketing products that are “green” or environmentally friendly. While there have been a variety of studies on green marketing, there has been little academic research on green...