//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Impact of electronic word-of-m...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Social Web
20,560
Social web
20,529
Brand image
11,159
Markenimage
11,044
Satisfaction
10,971
Relationship marketing
10,589
Beziehungsmarketing
10,553
Brand management
10,522
Markenführung
10,435
Theorie
10,252
Theory
10,070
Zufriedenheit
10,047
Online-Marketing
8,565
Internet marketing
8,469
Customer satisfaction
6,999
Kundenzufriedenheit
6,809
Deutschland
6,765
Germany
6,346
Online-Handel
6,314
Online retailing
6,303
USA
6,018
United States
5,751
Brand
5,124
Markenartikel
5,102
Electronic Commerce
5,037
Service quality
5,028
Dienstleistungsqualität
4,940
Viral marketing
4,870
E-commerce
4,863
Virales Marketing
4,850
Lebensqualität
4,487
Quality of life
4,420
Einzelhandel
4,337
Retail trade
4,293
Werbewirkung
4,226
Advertising effects
4,181
Experiment
3,806
Emotion
3,696
more ...
less ...
Online availability
All
Undetermined
43,815
Free
29,059
Type of publication
All
Article
80,637
Book / Working Paper
39,691
Journal
200
Other
29
Type of publication (narrower categories)
All
Article in journal
66,743
Aufsatz in Zeitschrift
66,743
Graue Literatur
11,346
Non-commercial literature
11,346
Working Paper
10,026
Arbeitspapier
9,214
Aufsatz im Buch
8,998
Book section
8,998
Hochschulschrift
3,511
research-article
2,902
Thesis
2,390
Collection of articles of several authors
1,712
Sammelwerk
1,712
Aufsatzsammlung
1,153
Conference paper
765
Konferenzbeitrag
765
Case study
739
Fallstudie
739
Konferenzschrift
483
Collection of articles written by one author
401
Sammlung
401
Bibliografie enthalten
376
Bibliography included
376
Dissertation u.a. Prüfungsschriften
359
Lehrbuch
299
Article
253
Textbook
242
Conference proceedings
233
Ratgeber
226
Reprint
218
Amtsdruckschrift
199
Government document
199
Guidebook
199
review-article
178
conceptual-paper
173
review
137
Statistik
107
case-report
96
Systematic review
93
Übersichtsarbeit
93
more ...
less ...
Language
All
English
108,603
German
9,602
Undetermined
1,406
French
418
Spanish
163
Polish
138
Italian
92
Swedish
41
Russian
40
Portuguese
36
Danish
30
Norwegian
24
Dutch
21
Hungarian
20
Finnish
15
Romanian
13
Indonesian
12
Czech
11
Lithuanian
11
Slovak
10
Serbian
8
Croatian
6
Slovenian
4
Bulgarian
3
Arabic
2
Bosnian
2
Multiple languages
2
Turkish
2
Vietnamese
2
Chinese
2
Valencian
1
Kazakh
1
Korean
1
Macedonian
1
Malay (macrolanguage)
1
Ukrainian
1
more ...
less ...
Author
All
Oswald, Andrew J.
162
Stutzer, Alois
137
Clark, Andrew E.
136
Han, Heesup
136
Frey, Bruno S.
126
Huber, Frank
120
Belk, Russell W.
117
Phau, Ian
113
Mattila, Anna S.
109
Bauer, Hans H.
107
Burmann, Christoph
106
Grunert, Klaus G.
106
Blanchflower, David G.
105
Herrmann, Andreas
97
Powdthavee, Nattavudh
97
Gierl, Heribert
91
Wiedmann, Klaus-Peter
90
Loureiro, Sandra Maria Correia
88
Welsch, Heinz
88
Dwivedi, Yogesh Kumar
87
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Helliwell, John F.
81
Khare, Arpita
80
Sheth, Jagdish N.
80
Usman, Osly
80
Wagner, Gert G.
79
Grewal, Dhruv
76
Walsh, Gianfranco
75
Septianto, Felix
72
Nayga, Rodolfo M.
71
Paul, Justin
71
Agarwal, Sumit
70
Bagozzi, Richard P.
70
Bruwer, Johan
69
Laroche, Michel
67
Pelsmacker, Patrick de
67
Stavins, Joanna
67
Verhoef, Peter C.
66
Wansink, Brian
66
more ...
less ...
Institution
All
National Bureau of Economic Research
688
Springer Fachmedien Wiesbaden
239
IGI Global
152
OECD
80
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
45
American Marketing Association
42
Verlag Dr. Kovač
41
Edward Elgar Publishing
34
International Energy Agency
31
European Association of Agricultural Economists - EAAE
30
Books on Demand GmbH <Norderstedt>
29
Nomos Verlagsgesellschaft
28
Information Resources Management Association
27
Friedrich-Schiller-Universität Jena
26
Institut für Demoskopie Allensbach
26
HAL
24
Universität Mannheim
20
Nordic Council of Ministers
19
Université Paris-Dauphine (Paris IX)
18
Christian-Albrechts-Universität zu Kiel
15
Haufe-Lexware GmbH & Co. KG
15
Institute for the Study of Labor (IZA)
15
INSEAD
14
World Bank
14
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
13
Forschungsinstitut zur Zukunft der Arbeit
13
RWTH Aachen
13
Springer International Publishing
13
Gesellschaft für Ökologische Kommunikation mbH
12
Springer Gabler <Firma>
12
Technische Universität Dresden
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
World Bank Group
12
Europäische Kommission / Gemeinsame Forschungsstelle
11
Organisation for Economic Co-operation and Development
11
Peter Lang GmbH
11
Österreichisches Institut für Wirtschaftsforschung
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Shaker Verlag
10
Springer-Verlag GmbH
10
more ...
less ...
Published in...
All
Journal of business research : JBR
2,411
Journal of retailing and consumer services
2,031
International journal of hospitality management
853
International journal of consumer studies
781
Psychology & marketing
764
NBER working paper series
685
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
Working paper / National Bureau of Economic Research, Inc.
581
Discussion paper series / IZA
569
SpringerLink / Bücher
568
Tourism management : research, policies, practice
510
NBER Working Paper
504
The journal of brand management : an international journal
496
Technological forecasting & social change : an international journal
468
The journal of product & brand management
468
Journal of travel and tourism marketing
461
Asia Pacific journal of marketing and logistics
433
Management science : journal of the Institute for Operations Research and the Management Sciences
415
European Journal of Marketing
414
European journal of marketing : EJM
408
Journal of Consumer Marketing
398
Journal of marketing research : JMR
389
Journal of marketing management : MM
380
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
368
Journal of marketing communications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
360
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
360
Cogent business & management
356
Journal of marketing
354
Journal of retailing
342
Journal of international consumer marketing
334
IZA Discussion Paper
332
Marketing intelligence & planning
325
International journal of contemporary hospitality management
323
Journal of the Academy of Marketing Science
323
Journal of consumer behaviour : an international research review
321
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
320
Journal of economic psychology : research in economic psychology and behavioral economics
319
Marketing letters : a journal of research in marketing
319
more ...
less ...
Source
All
ECONIS (ZBW)
112,653
Other ZBW resources
3,640
USB Cologne (EcoSocSci)
1,629
RePEc
1,228
EconStor
1,152
BASE
165
OLC EcoSci
46
USB Cologne (business full texts)
40
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
120,557
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
2
The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
Saved in:
3
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
4
The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
5
The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna
;
Mittal, Arun
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
Saved in:
6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
8
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
9
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
10
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->