Purpose: This research divided expectations into three timeframes based on expectancy theory – short-, medium- and long-term. The incentive-motivation structures of government tourism officers were identified by these timeframes and the effects of incentives on job engagement, performance and...

The purpose of this dissertation is to explore three autonomous but interrelated areas of the destination resort industry. The initial study provided insight into the scholarly support available to industry professionals by conducting a comprehensive meta-analysis of destination resort...

The purpose of this dissertation is to explore three autonomous but interrelated areas of brand extension in the hospitality industry. While brand extension strategies are widely used, relatively few studies have focused on how consumers evaluate brand extensions in the hospitality industry. The...

In this study, the two types of organizations were examined in order to identify the IT adaptation in meetings and convention industry. First, Convention and Visitor Bureaus (CVBs) were studied as an important information brokers and disseminators in the meetings and convention industry. Second,...

The purpose of this dissertation is threefold, all aimed at the prospective development of a comprehensive online travel planning system. The first objective was to develop a model of online pleasure travel planning, second to develop a typology of online travel search strategies, and third to...

This research consisted of three studies that aimed to systematically understand the value creation of memberships from the perspective of members with paid memberships. Study one developed a 2 x 2 behavior-based member segmentation along the dimensions of price sensitivity...

This study investigated relationships between household vacation expenditure patterns and their sociodemographic characteristics. Founded on the theory of consumer behavior, the purpose of the study was to provide hospitality and tourism businesses with an empirical model that could be applied...